I was thinking lately about my position in the Fashion industry, I do not design 3-4 collections per year, I do not create trends and do not sell mass produced garments to department stores, instead I keep a tradition alive.
You see at the beginning of the century and for many years in every town you could find small storefronts with usually living space behind or on top of it.
There “couturières” would offer to middle and upper class ladies selections of fabrics, trims and laces, they would take their measurments and work on details like buttons, crinoline, soutaches, etc….
Later they would do fittings to make sure the garment would fit properly to the satisfaction of the client.
This was not a luxury reserved to royalty but a convenient way to get beautifully tailored clothes as department stores did not exist yet.
Today those services are still provided to men for their suits and shirts and are not considered a luxury but most women see custom tailored as a “once in a lifetime” occasion or something extremely expensive, it doesn’t have to be…
Just consider me as a “Tailor” for women and let me make you look elegant one garment at a time.